The database is at its limit
You pay for every record under contract, including the ones you can no longer email. Records with no email address, hard bounces and opt-outs all sit there taking up the allowance.
Early access — now booking the first audits
Your Marketo instance, cleaned up and under control.
We find the wasted records, the risky campaigns and the sync errors, put a dollar figure on them, and hand you a prioritised fix plan in 5 business days.
Sample report
Instance health
The usual suspects
Six things we find in almost every instance.
None of them announce themselves. They show up as a renewal quote, a deliverability drop or a campaign that fires twice.
Duplicates nobody owns
Two records for one person means split scoring, double sends and a sales rep looking at half the history — and they consume the database limit you are about to pay more for.
Trigger-campaign overload
Every active trigger listens all day, and archiving the program does not switch its campaigns off. Enough of them and the whole instance slows down, including the sends you care about.
Salesforce sync errors
Sync errors tend to repeat on the same few fields, and they stay invisible until someone exports the log. Meanwhile records drift apart and sales stops trusting the data.
Email-authentication gaps
Gmail and Yahoo now enforce what used to be advice. Missing DMARC, an SPF record over its lookup limit or no one-click unsubscribe, and your mail starts landing in spam rather than bouncing loudly.
Nobody owns data hygiene
It is on everyone's list and in nobody's job description, so it happens once a year in a panic before renewal. The problems above are what that costs.
How it works
Four steps. Five business days.
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Connect a read-only API user
You create an API-only user with read permissions and a LaunchPoint service. We send the exact role to tick. Nothing we run can write to your instance.
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Automated checks, then a human reads them
Our checks run against your instance and your DNS. Then someone who knows Marketo reads the output, discards the noise and works out what is actually costing you money.
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A report with priorities and a backlog
A scored report with an executive summary and your top five risks, an estimate of what the waste costs per year, and a ranked CSV backlog you can paste straight into Jira.
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Fix it with us, or yourselves — then monitor
The backlog is yours either way. We can do the work, or hand it over. Monitoring re-runs the checks monthly so the same problems do not come back.
What you get
Published prices. No discovery call to find out.
USD, excluding VAT.
Health Check
$1,290 one-off
Read-only audit, scored report and a prioritised fix plan.
- Five business days
- Top five risks and a savings estimate
- Jira-ready CSV backlog
- 60-minute review call
Audit + Fix
$3,900 one-off
The Health Check, plus we do the work on the top findings.
- Everything in the Health Check
- Up to ~30 hours of remediation
- Before-and-after re-check
- Two to three weeks
Monitoring
$390 per month
The same checks, re-run every month, with alerts.
- Monthly automated scan
- Alerts when a threshold is crossed
- Quarterly Health Check
- Minimum six months
Need ongoing help? Marketo Support from $1,490/mo (up to 10 h) · Managed Marketo from $2,950/mo (up to 25 h) · extra work $95/h.
Security
Read-only by default, and we mean by default.
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Read-only access by default
An audit cannot write to your instance. Write access is only added if you book a cleanup, and removed again afterwards.
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Nothing changes without your approval
Every destructive run is a dry run first. You approve a specific preview, and we take backups before any merge or delete.
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Your lead data stays yours
Reports carry counts, aggregates and record ids — not names or email addresses. Archives go to storage you own.
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GDPR processor, DPA on request
Documented retention and deletion, and a DPA available before any access is discussed.
Questions
The things people ask first.
What access do you need?
An API-only user in Marketo with a read-only role, plus a LaunchPoint custom service so we have a client id and secret. That runs the entire Health Check. Write permissions are only added if you book a cleanup, and can be removed again afterwards.
How long does it take?
Five business days from the moment the API user exists. You get a scored report, your top five risks, an estimate of what the waste costs per year, a ranked CSV backlog, and a 60-minute call to walk through it.
Do you change anything in our instance?
Not during an audit — the connection is read-only and a write is refused before the request is even sent. During a cleanup, every destructive run is a dry run first: you approve a specific preview, we snapshot the records, and execution is refused if the data has moved since you approved it.
What about GDPR?
We act as a processor for personal data we handle on your behalf, and a DPA is available on request, before any access is granted. Reports contain aggregates and record ids rather than personal data, and archived records go to a warehouse you own — we do not keep a copy.
How much of our team's time does this take?
About two hours in total. One kickoff call, one person to create the API user, one CSV export of your CRM sync errors, and someone who can answer a question about DNS. We do not need a workshop.
Do you do HubSpot too?
Not yet. The checks and the tooling are built for Marketo Engage, and that is what we are good at. If HubSpot is your main platform, say so in the form and we will tell you honestly whether we can help.
Talk to us
Tell us about your instance.
The more of this you fill in, the more useful the first reply is. We answer within one business day.
Thanks — that's with us.
You'll get a reply within one business day, from a person, with a first read on what you described.
Book a call now →